Pride is a term, which we should cherish. Pride in the achievements of a people, their actions, and their views are something we should welcome when those activities are enhancing and benefiting the world. The Pride of Pakistan seeks to highlight those individuals who have become celebrated in their respective fields and made successes of them across the globe. Having pride in such achievements is worthwhile, is a useful way of celebrating the many good, law abiding, talented and hard working individuals who have taken what it means to be a Pakistani and shown the world the best parts of what Pakistan stands for.

We want to highlight and recognise these individuals so that others can see the diverse range of abilities and characters that have gone to represent Pakistan. We want to emphasize those who have done well, have established businesses for themselves and others, and have created wealth and developed enterprise wherever they are, equally those who have become renowned figures in their chosen field. This is not about meaningless self-promotion but about highlighting the very best that Pakistanis has given the world and showing a positive side to what we do, and what we give to the communities in which we settle.

There have recently been some negative impressions given of Islam and we believe it is important to show that the majority of Pakistanis are good, hard working individuals who want the best for their families and for their communities and have no interest in mindless acts of terrorism. We want to emphasize the positive impact that Pakistanis make in their communities and highlight the stories of the individuals behind these success stories.

We want to provide a forum for those who feel they are without a voice, without a representative at home or abroad. For those who believe that Pakistan has sometimes even be misrepresented and poorly served by its highest political figures who have sought to benefit themselves from public office rather than benefit the people.

For those who are against the individuals who seek to divide where there is no division and to disrupt where is harmony. We would like to offer a voice for the majority who feel Pride in Pakistan is a good thing, a fine thing and those individuals who have such pride are the best advertisement for our country that we can have.