Pakistani Basmati Rice literally means fragrance or Queen of fragrance. In Pakistan, basmati rice is characterized by extra-long, superfine slender grains having a length to breadth ratio of more than 3.5, sweet taste, soft texture, delicate curvature and an extra elongation with least breadth-wise swelling on cooking.

Basmati Rice does not stick during cooking. It is easily digested; it meets the principles of healthy nutrition, low glycaemic index, gluten, and is not genetically modified. Basmati rice has a fine texture and is the costliest rice in the world and has been favoured by emperors and praised by poets for hundreds of years.

One of nature's finest products draws its unique aroma and taste from the special soil & climate conditions found only in the mighty, misty mountain ranges called the HIMALAYAS. This is where the story of each bag of Pakistani Basmati begins. Trained professionals observe cultivation suggesting quality protection techniques. Then experts move in the big markets where they select only the finest grains of basmati available, making sure that each grain when cooked elongates 3 times of its uncooked size, therefore giving 100% pure quality basmati rice with an exquisite delicate texture, flavour and aroma for which Pakistani Basmati is famous throughout the world.