Currently the Chief Executive Officer (CEO) at Media Axis, Fauzia Shamshad Mirza started her career at the age of 17 as a Medical representative for Wyeth lab Pakistan for Rawalpindi and Islamabad. Later on, the
Fauzia Shamshad Mirza
Currently the Chief Executive Officer (CEO) at Media Axis, Fauzia Shamshad Mirza started her career at the age of 17 as a Medical representative for Wyeth lab Pakistan for Rawalpindi and Islamabad. Later on, the business school graduate Fauzia got the opportunity to work as a Media Executive for a leading advertising agency of UAE.
Life took turns and Fauzia landed the position of Account Director at the prestigious firm, Manhattan Leo Burnett where she made landmark qualitative contributions through her exposure and diverse knowledge. Made affiliation with Starcom and set up the operation and headed the company for 3 years.
With experience at national and international level marketing of print and electronic media and head of Dept. in Data communication company, Fauzia Set up Media Axis and built repute as an upcoming professional outfit by getting on board multi-national companies (MNC) clients and Local Clients.
Fauzia Pioneered in initiating and setting up Media Planning and Buying concept in Pakistan making use of media optimizing tools and research focused planning. Setting up operations from scratch for Customer Services, Client relations, PR and setting up new operations has become her forte.
Fauzia gained experience in sales marketing, customer services, setting up operations from scratch for customer services, client relations, PR and setting up new operations. Her insight and experience makes her an amazing leader and she leads by example and influences her entire team to work with dedication and honesty.
Her firm belief in empowering employees and encouraging them to take mature decisions ripples a positive effect through the entire organization.
Fauzia Mirza also launched a ladies clothing line at the Café 9. Her aim is to provide stylish, trendy, affordable and smart clothes for women. A marketing media guru with a passion for creativity, Fauzia has evolved to launch her very own design house.
Her desire for art and creativity developed her skills to appreciate true love for design with finely crafted perfection. This was a natural progression of her career that started from advertising and led to event planning.
After creating her mark in the media industry and establishing her creative design for event planning, Fauzia still longed to fulfil her dream of launching a design house that saw no borders. A brand inspired by the cultural richness of the subcontinent and elegant silhouettes tailored to compliment all forms of beauty.
The design and product finesse are not the only factors that make Fauzia Mirza stand out in the fashion industry. While her design team works on one-of-a-kind collections for upcoming seasons, the creative begins way before with trend forecasting, selection of luxe fabrics, and creating patterns and silhouettes by Mirza herself.
The Fauzia Mirza philosophy is to create wearable design inspired by elegant and rich cultural roots fused with finer product craftsmanship.