Naseem Hameed is an athlete, who became the fastest woman in South Asia when she won a gold medal in the 100-metre event of the 11th South Asian Federation Games in Dhaka, Bangladesh on Monday, February 9, 2010. Naseem started her career as an athlete from her school. She participated in various sports activities at school and college levels. During her time in college, she was noticed by Army coaches and was allowed to practice in Army grounds near Korangi.
She won various local events after this and was then picked by Pakistan Railways as an athlete. Naseem's consistent performance earned her a place to represent Pakistan in 2010 SAF Games in Dhaka where she won the Coveted Gold in 100 Meters clocking 11.81 gaining the title of Fastest Women in South Asia and emerge as the queen of the track.
On February 12, 2010, President of Pakistan appointed Naseem as Ambassador of Sports in recognition of her success at the SAF Games.
Later on Pakistan's leading Mobile operator Mobilink has added Naseem Hameed to its panel of brand ambassadors. Bilal Munir Sheikh, Vice President of Mobilink Pakistan said on the ceremony of unveiling the song based on Naseem’s struggle and accomplishments and commemorating those who helped her achieve her goals that:
Mobilink Jazz believes strongly in the bonds we create and the objective of this tribute is to encourage all those who dream to reach out their loved ones for support so they can achieve what they want to, and much more. Naseem is a hero we all needed and we hope that through the Jazz platform she will inspire many more. We are indeed very proud and privileged to have her as our Brand Ambassador.