Sarmad Ali, who gained a Master’s degree from Villanova University, USA and has twenty years, experience in marketing, advertising and media management is responsible for marketing and advertising sales of print, electronic and online brands of Jang group.
Sarmad Ali joined the Jang group as Executive Director of The News in 1994. In 1997, he took over as the Group’s Executive Director Marketing & Advertising Sales and was promoted as Managing Director in 2006.
Prior to joining the Jang Group, Sarmad had been associated with some of the country’s leading advertising companies including IAL/Saatchi, where he worked as Director Client Services from 1987 to 1993. Described as of one of Pakistan’s marketing thought leaders, Sarmad has been thrice the President of Marketing Association of Pakistan.
Currently serving as president of the International Advertising Association’s Pakistan Chapter, Sarmad has previously served as Council Member of the Management Association of Pakistan and has also been on the Board of Director of the Asia Pacific Marketing Federation and the Executive Council of Market Research Society of Pakistan. He represents Jang Group in All Pakistan Newspapers Society.
Sarmad has served as member of the Prime Minister’s Task force on Privatization & Investment in 2003 and the Sindh IT Board from 2001-2003. He has also served as Joint Secretary of APNS for the year 2007 2008 and 2009
Sarmad has also been on the Board of Governors of the Worldwide Fund for Nature-Pakistan (WWF-P). He was responsible for setting up Pakistan’s first television audience measurement system in 1991. In 1999, he was awarded the coveted Marketing Excellence Award for his contribution in the field of Marketing.