Zainab Qayyum, who was born in Karachi with her family roots in Kohat, is a model, an actress and a TV host. She is considered to be one of the most talented stars in Pakistan. She was crowned the best model of the year 2004 in the Lux Style Awards and was given the Most Stylish TV Actress Award in the Indus Style Awards 2006. She has appeared in numerous drama serials, and even more in music videos, such as Abrar-ul-Haq's Asaan Jana Malo Maal.
Zainab Qayyum did her O-Levels in Karachi, and then moved to Lahore to study for a BA and MA. She graduated from Kinnaird College with a Masters degree in literature. In Lahore, she taught in a grammar school for a year, before joining Libas as an assistant editor. She worked there for two years while doing her Masters. She started her modeling while she was an assistant director of Libas International.
Zaniab Qayyum hosted "Maachis" which was a top-rated talk show on Hum TV, focusing on real life family issues. The concept of Maachis show was based on America's popular Jerry Springer Show, which brings real life cases of betrayal and cheating in front of a live audience, and allows guests to make public confessions, venting their venom and even hitting each other. Zainab Quayyum also hosted a morning show on the Duniya TV channel. She is now married to a Dubai based business man named Aslam.
After a successful television acting career, Zainab Qayyum made her Pakistani film debut in Syed Faisal Bukhari's Saltanat as a lead role opposite Javed Sheikh, Mona Laizza, Ahsan Khan and Javeria Abbassi. She did an "item number" with Laizza. The film began filming in early 2010 in Malaysia, Dubai and Pakistan. The music was composed by Chaku Lehri, a newcomer in the composing scene.